Challenge
The Nike Employee Store needed a bold Seahawks exterior activation completed on a tight timeline. The project included a building wrap, front entrance window graphics, and parking lot banners, all installed around active shopper traffic, cold February conditions, landscaping, uneven ground, and difficult lift access.
AP Approach
AP worked from the client and agency placement layout deck and handled the install with a five- to six-person crew over two long days. The team used both a boom lift and scissor lift to reach the exterior partition and entrance areas, coned off active work zones, and adjusted the install process during colder morning hours by applying the vinyl in smaller controlled sections. The building wrap used Avery Dennison Color SW900, while the entrance windows were completed with Envision perforated window film.
Timeline
Two-day install completed around February 10, 2026.
Key Wins
- Full exterior building wrap completed within the activation window
- Front entrance windows installed with perforated window graphics
- Parking lot banners installed as part of the full activation package
- Boom lift and scissor lift used to manage hard-to-reach areas
- Crew adjusted application methods around cold-weather vinyl behavior
- Active public work zones managed while shoppers continued moving through the site
- Finished storefront created a strong Seahawks-branded presence for the activation
Project Photos